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Syndication

Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business

If setting up (or enhancing) an email list for your business is on your list of New Year’s Resolutions, listen to this episode.

In this episode, I talk about why you should start an email list, how to get started, the different approaches you can take to an email list, and how to grow your subscriber base.

Why should you have an email list?

Here are just a few reasons why having an email list by benefit your business.

  • It provides you with a direct connection to your fanbase without another platform as an intermediary.
  • People check their email regularly throughout the day, so you can connect with them on their schedule.
  • Your subscribers will have a direct, individual connection to your emails (rather than the feeling of being "broadcasted at" that comes with social media posting).
  • Business report seeing boosts in sales after sending out emails to their subscribers.
  • When your business faces another disruption (e.g., your website goes down), it's a great way of letting your audience know what is happening.

How should you set up an email list?

The most important thing is to get started, not to develop the most masterful email strategy that ever existed. You can always improve and update over time.

I recommend starting with MadMimi or MailChimp, both of which have permanently free accounts for small subscriber lists. Both offer affordable plans for people with smaller lists, as well, so you can grow your list before spending a lot of time researching different companies and features. MadMimi is a bit easier (more "low tech") to use, while MailChimp offers more features in its free plan.

How should you approach your email list?

There are several simple options to consider for your email list.

  • RSS feed: If you have a website or blog that you update with some regularity, you can set up an RSS feed so that your subscribers are alerted via email to any new posts on your site.
  • Newsletter: You may want to write an email to your list on a regular basis (e.g., weekly, biweekly, monthly, quarterly). This can include links to your latest posts, original content for subscribers, roundups of relevant information you’ve found online, and more.
  • Updates: You may choose to send sporadic emails to your list when something new happens in your business (e.g., a new product is released, you’re teaching a new class, or there’s a sale).
  • Autoresponders: You may choose to set up a sequence of replies that are automatically delivered to your subscribers on a schedule based on when they subscribed. For example, the first email can be sent one day after they subscribe and the second email can be sent two weeks after they subscribe.

Listen to the episode for more details about each approach.

How do you get subscribers?

Once you understand your approach, you can start recruiting subscribers. Consider letting potential subscribers know more about your approach wherever they can opt-in to subscribe.

Here are some other ways to grow your email list.

  • Update your website: Include subscription opt-ins in a sidebar, your About and Contact pages, and even in posts on your site.
  • Update your social media profiles: Use the “sign up” option on your Facebook page, and include a link to your email list on your Ravelry, Etsy, G+, and other social profiles.
  • Update your “thank you” message: Change the automatic reply sent to your customers on Etsy and Ravelry (or other marketplaces) to include a link to your mailing list.
  • Giveaways: Some companies offer giveaways to their subscribers as an incentive to encourage people to sign up.
  • Lead magnet: Offer a free ebook, checklist, or other desirable product “in exchange” for a subscription. Tip: Do not get stuck on this. If you don’t have a lead magnet, you can still start an email list.

Resources mentioned in this episode

Some announcements:

  • I'm bringing back 31 Days to Pod Launch, a 31-day challenge to guide you through a DIY approach to setting up your own podcast, as a free email course in 2016. You can find out the details and sign up here.
  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page here. In addition to podcast episodes, I share at least two links every day with information that is helpful for small business owners.
  • Please take a moment to fill out the listener survey and share your feedback for upcoming episodes.

Do you have an email list? What approach(es) do you use? What email subscriber provider do you use?

Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode55, in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

 

Direct download: CYES055.mp3
Category:general -- posted at: 11:35am EDT

Episode 54: Time Management for Your Part-Time or Side Business

Time management can be more challenging for part-time business owners. Whether you work full time, run another business part time, or rely on several part time jobs or gigs, if your yarn-related business is part time, you may struggle to manage your time and stay productive.

In this episode, I share my time management approach to being a part-time business owner:

  1. Start by setting your short- and long-term goals
  2. Look for "chunks" of time in your schedule that can be devoted to your business
  3. Arrange the activities required to meet your goals into types of tasks
  4. Organize the tasks into your available time slots
  5. Find a time management system that works for you
  6. Don't compare yourself to other businesses (especially those run by full timers)
  7. Find social support

You can hear more details by listening to this episode.

If you struggle with time management, you may also want to listen to Episode 10: Time Management Tips: An Interview with Lindsey Stephens from Poetry In Yarn.

Some announcements:

  • I'm bringing back 31 Days to Pod Launch, a 31 challenge to guide you through a DIY approach to setting up your own podcast, as a free email course in 2016. You can find out the details and sign up here.
  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page here. In addition to podcast episodes, I share at least two links every day with information that is helpful for small business owners.
  • Please take a moment to fill out the listener survey and share your feedback for upcoming episodes.

What time management strategies, tips, and tools have worked for you?

Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode54, in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES054.mp3
Category:general -- posted at: 2:43pm EDT

Episode 53: What To Do When You're Not Feeling Inspired for Your Creative Business

As creative business owners, we thrive on feeling inspired. But what about those days when you just aren't feeling inspired or creative? I share 5 things that I do when I'm not feeling inspired to keep my business moving forward.

  • Work through it
  • Focus on other crafts
  • Do a "mindless project"
  • Take a break from the creative side of your business
  • Express gratitude to someone else

Other resources mentioned in this episode:

You can listen to the episode for more tips on dealing with a lack of inspiration.

Some announcements:

  • Would you be interested in a Creative Yarn Entrepreneur Show book club where we would (virtually) read business or creativity books together over the course of a month or two? I would love to start with The War of Art: Break Through the Blocks and Win Your Inner Creative Battles (affiliate link) by Steven Pressfield. Let me know your thoughts.
  • I'm bringing back 31 Days to Pod Launch, a 31 challenge to guide you through a DIY approach to setting up your own podcast, as a free email course in 2016. You can find out the details and sign up here.
  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page here. In addition to podcast episodes, I share at least two links every day with information that is helpful for small business owners.
  • Please take a moment to fill out the listener survey and share your feedback for upcoming episodes.

What are favorite things to do when you're not feeling inspired?

Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode53, in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES053.mp3
Category:general -- posted at: 3:32pm EDT

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