Creative Yarn Entrepreneur Show

Categories

general
Creative Yarn Entrepreneur Show

Archives

2016
November
October
September
August
July
June
May
April
March
February
January

2015
December
November
October
September
August
July
June
May
April
March
February
January

2014
December
November
October
September
August

June 2017
S M T W T F S
     
        1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30

Syndication

Episode 71: Managing Subscriptions, Diversifying Your Income, and Growing Your Business at the Right Pace with Stacey Trock from FreshStitches

Stacey Trock is the owner of FreshStitches. After a technical failure during our interview at The National NeedleArts Association summer show in June, we talked over Skype about the success of her kit club and why she is switching to digital subscriptions. We also discussed how and why she's diversified her income and her perspective on pacing her business growth, customer service, social media, and more.

This post contains affiliate links.

About Stacey Trock

Stacey Trock, the owner of FreshStitches, recently relocated to Los Angeles with her husband and daughter. Stacey started her business in 2008 selling crochet amigurumi patterns as PDFs and has since expanded her business and diversified her income.
 
You can find Stacey on FreshStitches and follow her on EtsyFacebook, Instagram (as @staceytrock and @amiclub), Pinterest, RavelryTwitter, and YouTube.
 

About the Episode

This episode was inspired by a question Delisa Carnegie, the yarn dyer behind Apocalypse Friday, asked in the Creative Yarn Entrepreneurs Facebook group. Delisa wanted to hear from someone who had a subscription club, and since Stacey's club was the most successful one I knew about, I reached out to her. (Since the original request for an interview in the spring, Stacey has actually ended her kit club. You can read more about that and watch the video where she explains this to her audience here. Her new digital Ami Club is opening soon.)

Stacey shared her perspectives on several important business topics in this interview, including:

  • How and why she diversified her business from exclusively selling PDF amigurumi patterns in 2008 to starting an educational blog, selling individual kits, a her kit club (which has now transformed into the digital Ami Club), selling craft eyes and other supplies, writing books, teaching, and launching a yarn line;
  • Managing a club, starting with understanding your customers, determining your price (and cost), deciding between prepaid and month-to-month subscriptions, being strategic about supply orders, technology for managing payments, inventory, packaging, shipping, and more;
  • Her DIY approach to running her business, how she thinks about scaling, and deciding when and if to bring in contractors and employees to help;
  • Her business philosophy, including her focus on flexibility, customer service, time management, organization, and social media; and
  • Mindset, including speaking your business fantasies into reality.

Stacey also answers questions from Delisa at Apocalypse Friday, Angie Doherty at Hooked by Angel, Carmen Nuland at A Simple Homestead, Angela Plunkett at Little Monkeys Design, and Anita Bose Natarajan from NitaB&NishaN.

Listen to the podcast for more discussion from me and Stacey. 

Helpful resources

Stacey mentions the benefits of TNNA membership in the interview. You may want to listen to Episode 61: The National NeedleArts Association Membership and Trade Show for Newbies with Beth Whiteside for more details.

Stacey talks about diversifying her income a lot in this interview. You may want to listen to Episode 56: 6 Income Streams for Yarn-Related Businesses for more details.

Stacey uses Endicia for postage. You can learn more here.

Some announcements

Share your feedback on this episode!

Did Stacey inspire you to start a membership program, sell kits, change your approach to time management or email, or something else? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode71. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

 

Direct download: CYES071.mp3
Category:general -- posted at: 8:23am EDT

Episode 70: Transitioning Your Business from Online to Face-to-Face - Time Management - and More with Kim Russo from Kim Dyes Yarn

Kim Russo is the yarn dyer behind Kim Dyes Yarn. We met at The National NeedleArts Association summer show in June, and later I spent some time talking to Kim, who shared how her business has transformed over the past 10 years, how she transitioned her fully online business to one that includes face-to-face elements, and her approach to time management.

This post contains affiliate links.

About Kim Russo

Kim Russo, owner of Kim Dyes Yarn, lives in Virginia. She is obsessed with gorgeous colors, the way colors look when mixed and matched with each other, and how to achieve the next great idea in her head. She is a life long learner and her work reflects her continuing determination to keep learning about dyeing and color and fibers. Kim also loves baking, cooking, her family, and the Gilmore Girls.
  
Kim Dyes Yarn uses a variety of dyeing techniques on quality yarns and spinning fibers including gradient dyes, semisolids, variegated yarns, and mini skeins sets. 
 
You can also follow Kim on Facebook and Instagram.
 

About the Episode

In this episode, I chat with Kim about her business and we cover many topics including:

  • How she started in business 10 years ago as a maker of wool soakers (diaper covers), selling her items online as Sit on Knit. 
  • How she approached naming her current business.
  • How she used a combination of photography, clear policies, and customer service to build her brand online.
  • How she transitioned from an entirely online business model to one that includes selling yarn at fiber festivals and other events.
  • Why she decided to "put her big girl panties on" to overcome her shyness at events.
  • How she developed and uses online relationships to find business collaborators and to get advice when needed.

Kim also closes the interview by sharing some words of wisdom for shy creative business owners. Listen to the podcast for more discussion from me and Kim.

Some announcements

Share your feedback on this episode!

Did Kim inspire you to put on your big girl (or big boy) pants or to move your business at least partially offline? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode70. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES070.mp3
Category:general -- posted at: 4:30pm EDT

Episode 69: Staying Inspired, Being Authentic, and Learning to Say No with Dedri Uys from LookAtWhatIMade

Dedri Uys is the crochet designer, blogger, author, and teacher behind LookAtWhatIMade. I spent some time talking to Dedri and she was incredibly open and generous in sharing how she is able to work a full time job, be a devoted wife and mother, and still find energy and inspiration for her crochet business.

This post contains affiliate links.

About Dedri Uys

Dedri Uys is the crochet blogger, designer and teacher behind LookAtWhatIMade.  She is best known as the designer of Sophie's Universe, a stunning continuous square crochet blanket pattern available as a free, 18-part crochet-a-long. She is the author of Amamani Puzzle Balls and the coordinator/author of Big Hook Rag Crochet. Dedri is also a Scheepjes blogger and recently returned from her native South Africa, where she taught several crochet classes as part of a tour organized by BeInspired.Love. Dedri "believes that crochet is more than just a craft. It is a lifesaving panacea, a necessary creative outlet, a calming tool and a rewarding passion."

Dedri lives in London with her husband, 3 sons, and a cat. Four days a week, she's a radiotherapist at Charing Cross Hospital. You can also follow Dedri on Facebook | Instagram | Pinterest | Ravelry | Twitter

About the Episode

In this episode, I chat with Dedri about her business and we cover many topics including:

  • How she started, grew, and diversified her business.
  • The benefits and challenges of growing organically, including how she manages looking back on past projects that may not be "perfect."
  • How teaching keeps her energized, even though she was initially nervous about it.
  • Working full time in addition to being a crochet designer, and her suggestions for time management, involving others in your business, organization, and caring for your loved ones.
  • Building the self-confidence to learn to say no to new opportunities to avoid burnout, stay inspired, and find more time for family, inspired by the C.J. Langenhoven's quote, "Yes is like credit. No is like cash."
  • Learning to be vulnerable and the difference between guilt and shame from Brené Brown. (Dedri especially recommends this interview with Brené on Chase Jarvis Live: Authenticity and Bravery in a Digital World.")

Dedri also closes the show with 3 things she wishes she knew when she started her business. Listen to the podcast for more discussion from me and Dedri.

Some announcements

  • I'll be speaking at the Creativation Show (formerly known as the Craft and Hobby Association Mega Show). Will I see you in Phoenix, Arizona from January 19-23, 2017?  
  • Show your support for the Show! Buy my book, Make Money Teaching Crochet, or shop through the Show's trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Did Dedri motivate you to say no to something, let go of disappointment about past projects, or to have a "Look at what I made" moment with your followers? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode69. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES069.mp3
Category:general -- posted at: 4:30pm EDT

Episode 68: Getting Started with Video and Growing Your YouTube Channel with Jennifer Dickerson from Fiber Flux

Jennifer Dickerson is the crochet and knitting designer, blogger, author, and YouTuber behind Fiber Flux. I had the chance to chat with Jennifer about how she got started with video and grew her YouTube channel to over 125,000 followers in less than two years. In this interview, she shares her practical tips for working with video, building a YouTube channel, time management, working for free, and monetizing your blog and videos. 

This post contains affiliate links.

About Jennifer Dickerson

 

Jennifer Dickerson is the crochet and knitting designer, blogger, and YouTuber behind Fiber Flux. In addition to her blog, she launched the Fiber Flux YouTube channel about two years ago and has grown to 125,626 followers as of this writing. Jennifer is the author of Mini Flower Loom Crafts and has another book forthcoming. You can also follow Jennifer on Facebook | Instagram | Pinterest | Ravelry | Twitter

About the interview

In this episode, I interview Jennifer about getting started with video and growing a YouTube channel, but we also chatted about other aspects of her creative business.

Some of the topics we discussed about video included:

  • Jennifer's practical tips for getting started in video.
    • Start by recording your back catalog so you don't have deadline pressure.
    • Use simple tools. Her recommendations are to use artificial lighting from a kit with a "natural light" bulb, a camera that has both automatic and manual options (should you decide to experiment with settings), and a tripod. She uses the YouTube Editor to edit her videos within the interface.
    • Remember that you don't need to film in sequence. Jennifer credits Celina Lane from Simply Collectible Crochet for reminding her that she can film the process in any order and then edit later.
    • Focus on transitions. You don't necessarily need to film an entire process, but remember to share a transition before moving on to the next step (e.g., "Continue to repeat this step until the end of the row and I'll meet you there.") 
  • Jennifer's suggestions for growing your YouTube channel.
    • Use the Creator Academy, YouTube's free resource for creators.
    • Release videos on a consistent schedule so your audience returns to your channel often.
    • Start each video quickly with a strong opening and link between videos on your channel to encourage viewer retention. 
    • Make the opening of your channel an "event."
    • Remember to promote the channel itself, not just embedded videos on your other online properties.
    • Ask viewers to subscribe.
    • Remember that your YouTube followers may be different than your audience on other platforms.

We also talked about other aspects of Jennifer's business, including how Jennifer...

  • Monetizes her blog and channel,
  • Approaches her editorial calendar and time management, especially when working on larger projects (like a book),
  • Decides if and when to work for free,
  • Has become a published author, along with suggestions for other aspiring authors. 

Listen to the podcast for more discussion from me and Jennifer.

Some announcements

  • I'll be going to the HGTV Blogger Block Party on August 22, 2016. This is a free event in New York City and I hope to see you there! (Please note that I received free product in exchange for talking about this event on the Underground Crafter blog, but I was already planning to attend and my opinions are my own.)
  • I'll be speaking at the Creativation Show (formerly known as the Craft and Hobby Association Mega Show). Will I see you in Phoenix, Arizona from January 19-23, 2017?  
  • Show your support for the Show! Buy my book, Make Money Teaching Crochet, or shop through the Show's trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Did Jennifer motivate you to start filming videos or to get more serious about building your video catalog? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode68. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES068.mp3
Category:general -- posted at: 12:00pm EDT

Episode 67: Mailing List and Email Marketing Best Practices with Heather Solos from Feedblitz

Heather Solos is a director at Feedblitz. I met Heather at the 2016 Snap! conference and we later had a Skype chat about best practices for growing, maintaining, and monetizing your email list. 

About Heather Solos and Feedblitz

Heather Solos started blogging in 2004 and became a professional blogger in 2006. She joined FeedBlitz, an RSS and email marketing company, in 2012 where she built the customer service team. She’s now a director at Feedblitz and swims in a sea of email, marketing, and best practices. When she comes up for air, she works for Home-Ec101.com, a site that earned her the blogger dream, a book deal in 2011.

Heather is raising four kids, a dog, and a hedgehog with her fiancé in the Lowcountry of South Carolina. She runs on spite, caffeine, and wine and recently picked up a crochet hook in an attempt to resist checking her phone in the evenings. She now has more washcloths than dishes.

About the interview

In this episode, I talk to Heather about her own experiences with email lists as a blogger and what she has seen through her work at Feedblitz. (If you're new to the topic of email marketing, you may want to list to Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business.)

Some of the topics we discussed included:

  • Ways to monetize your email list through advertising, sponsorships, digital or physical product sales, and bundles/special offers for subscribers.
  • The email open rate companies will be looking for before sponsoring a list.
  • When to consider opt-in freebies to grow your list.
  • When it's ok to use a more "salesy" approach to your list.
  • Content ideas for autoresponders.
  • How to approach an email list if you don't have your own website but operate out of a marketplace like Craftsy, Etsy, or Ravelry.
  • How to find out the deliverability rate of your email list.
  • What to avoid in your subject line, format, and email text to stay out of spam filters and when to use different email formats.
  • List hygiene and maintenance.
  • Tips for sending emails more regularly.

Listen to the podcast for more from Heather about best practices in email marketing for creative businesses. I also share my experience using with the Feedblitz "test drive" and the service.

Some announcements

  • Feedblitz is offering a "blogger bundle" to listeners! Email support@feedblitz.com and mention that you heard Heather on the Creative Yarn Entrepreneur Show. You'll get 4 ebooks on making the most out of your email list (no matter what email service you use) and a "test drive" of Feedblitz for free.
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • Show your support for the Show! Buy my book, Make Money Teaching Crochet, or shop through the Show's trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Did Heather motivate you to improve your email list? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode67. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES067v2.mp3
Category:general -- posted at: 6:00pm EDT

CYESmmtc2: Make Money Teaching Crochet Virtual Tour Wrap Up/Question and Answer Session

I answer questions about teaching crafts and self-publishing as I wrap up the virtual tour for my new book, Make Money Teaching Crochet.

About this episode

In this episode, I share the edited audio of a Facebook Live event I hosted earlier in the week where I answered questions from listeners about teaching crafts and self-publishing. Thanks to Rosalba Bassora, Novella Bobo from MadebyNovella, Patrice Walker from Yarn Over, Pull Through, Rachel McKinney from 100 Creations, and MG Camacho from Booktalk 'n More for sharing questions beforehand!

I reference a lot of different resources, which you can learn more about by following these links:

  • Craft Yarn Council Certified Instructors Program: This certification program is a requirement if you want to teach crochet or knitting at a "big box" store. In the book, I talk about other reasons you may want to consider getting certification, or why it may not be necessary for your specific teaching business.
  • Scrivener: This is the software I used to convert my book to .mobi files for Kindle and .epub files for Kobo. I also used it to organize writing the book because there is a great "corkboard" feature where you can organize what looks like little index cards for notes on your book. Scrivener has a 30 day free trial, but the days aren't consecutive. You only "use up" your free trial on days when you open the software.
  • Kindle Direct Publishing: I used KDP to self-publish my Kindle book and CreateSpace (also owned by Amazon) to self-publish my print-on-demand book. I used the formatted template for the size of my book (all trim sizes are available for free here) to lay out the print version in Microsoft Word.
  • Kobo Writing Life: I used this to self-publish the .epub version of the book.
  • Canva: I used Canva to create the cover for the ebook using the pre-sized template, my own selections of fonts, and a photo.
  • Fiverr: Bdboss is the Fiverr seller who transformed my ebook cover into a cover for the print book to meet CreateSpace requirements.
  • Gumroad: This is where I sell the direct downloads of my ebook. It also has a great affiliate program that is super easy to set up.
  • Power Purls Podcast: You can hear my interview with Kara Gott Warner from the Power Purls Podcast here and find her interview with me on her show here.
  • AdriPrints Fonts: Adriana Hernandez sells affordable crochet and knitting stitch symbol fonts. You can find out more in my interview with her on podcast here.

Buy the book!

You can get Make Money Teaching Crochet in the following places:

More details about the book are available here.

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners. From time to time, I'll be sharing Facebook Live videos where I answer listener questions.
  • Throughout July, 2016, I'm hosting a 31 Day Business Bootcamp in the Creative Yarn Entrepreneurs Facebook group. I'm sharing a daily question you can use to think strategically about your business during what is generally a slower time of year for most of us.
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • Show your support for the Show by buying through our trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/mmtc2. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYESmmtc2.mp3
Category:general -- posted at: 3:00pm EDT

Episode 66: Showcasing Your Creative Business and Pitching to Brands and Clients with Leslie Albertson from Mixbook

Leslie Albertson is the director of marketing at Mixbook. I had the chance to get to know Mixbook in person at the 2016 Snap! conference and was later introduced to Leslie. We scheduled a Skype interview to talk about the best ways to present your creative business to potential sponsors and collaborators, following up after networking events, and more.

About Leslie Albertson and Mixbook

Mixbook's mission is to help you share and relive life's most important memories through its custom photo products. As director of marketing, Leslie brings her passion as a storyteller to Mixbook's content, community, and customer retention programs across it's portfolio of brands- Mixbook.com, Montage, and Mosaic Photo Books. Her past roles have included driving strategic partnerships with brands including Samsung, Verizon Wireless, and the NFL. 

Mixbook was founded by Inc 30 Under 30 entrepreneurs from UC Berkeley, and has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, Washington Post, New York Times and many other global media outlets.

About the interview

In this episode, I talk to Leslie about Mixbook's products and brands, networking at in-person events, follow up, and branding your creative business.

Some of the topics we discussed included:

  • Tips for approaching brands or potential collaborators at networking events,
  • Identifying which brands would be the best fit for partnership with your business,
  • How to stand out (in a good way) at your next networking event, 
  • Leslie's "rule of 3" for follow up after an event,
  • Becoming comfortable with sharing and pitching ideas, and
  • Ways to use Mixbook products as a portfolio, for packaging, and to brand your business in general.

Listen to the podcast for more from Leslie about branding your business and working with brands. I also share my experience using Montage for a portfolio.

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • Show your support for the Show by buying through our trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Did Leslie inspire you to do something differently at your next in-person event? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode66. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES066v2.mp3
Category:general -- posted at: 12:00pm EDT

Make Money Teaching Crochet (and Other Crafts)

I kick off the virtual book tour for Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students by talking about how teaching has helped to grow my yarn-related business and earn me a stable side income. I also share more information about the book and self-publishing. Listeners are invited to enter a giveaway through June 26, 2016 for their chance to win a copy of the Ultimate Printable Edition, which is also 25% off through July 4, 2016.

About this episode

In this episode, I talk about Make Money Teaching Crochet, including...

  • Sharing how I got started teaching crochet and how it has impacted the development of Underground Crafter, 
  • Discussing why I wrote the book and key decisions I made in the self-publishing process,
  • Describing the difference between the different versions of the book, and
  • Providing more details about the virtual book tour.

I also mention these past episodes you may want to listen to:

  • Episode 1: Identify the Right Magazines to Target for Your Article, Tutorial, and Design Submissions
  • Crochet & Knitting Design & Self-Publishing Mini Series (Episodes 36-42)
  • Episode 56: 6 Income Streams for Your Yarn-Related Business
  • Episode 59: An Interview with Kara Gott Warner

You may also want to check out when I was interviewed by Priscilla on Crocheter's Connection.

Enter the giveaway!

To enter for your chance to win a copy of Make Money Teaching Crochet: Ultimate Printable Edition, share your questions about teaching crafts, self-publishing, writing a non-fiction book, or organizing a virtual tour by Sunday, June 26, 2016 at 11:59 p.m. Eastern. 

Share your questions...

I will answer as many questions as I can on a special episode of the Show scheduled for July 3, 2016. One winner will be chosen at random. This giveaway is open worldwide except where prohibited by law.

Follow the virtual tour!

Check out the rest of the stops on the tour to read reviews, guest posts, and interviews (and for more chances to win a copy).

Buy the book!

You can get the book in the following places:

More details about the book are available at http://creativeyarnentrepreneur.com/mmtc.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYESmmtc1.mp3
Category:general -- posted at: 6:00am EDT

Episode 65: Organizing Your Inspiration, Branding Your Creative Business, and Working with Brands with Alexis Middleton from Persia Lou

Alexis Middleton is the crochet designer and craft blogger behind Persia Lou. I had the chance to meet her in person at the 2016 Snap! conference and we later scheduled a Skype interview to talk about the panel workshop, Generate and Pitch Ideas Like a Boss.

About Alexis Middleton 

 

Alexis is a work-at-home mother of three and a lifelong crafter. She learned to crochet from her great grandmother as a child but put down the hook until a few years ago. She started her blog, Persia Lou, as a place to share her crochet projects and it has since expanded to include other crafts and home decor projects, too. 

You can learn more about Alexis by visiting Persia Lou. You can also follow Alexis online on Facebook | G+Instagram | Pinterest | RavelryTwitter | YouTube

About the interview

In this episode, I talk to Alexis about her panel workshop at Snap!, Generate and Pitch Ideas Like a Boss. (Her co-presenters were Colleen from Lemon Thistle and Sarah from Confetti Sunshine.) Alexis also answers listener questions from Angela at Little Monkeys Designs and Carmen from A Simple Homestead.

Some of the topics we discussed included:

  • Ways to organize your inspiration,
  • Whether you should consider working for free or for product,
  • How to ask brands to get paid,
  • Creating a cohesive visual brand across your website, Instagram, and other social networks,
  • Staying focused on your business goals, and
  • Taking time off to refresh creatively.

Listen to the podcast for more from Alexis about growing your blog and creative business.

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
  • I’ll be at a The National NeedleArts Association summer trade show on June 11, 2016. Will I see you there?
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • The Creative Yarn Entrepreneur Show is now on Google Play Music. You can find links to the Show on your favorite apps on the Subscribe page.
  • Show your support for the Show by buying through our trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Did Alexis inspire you to "just keep going at it"? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode65. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES065.mp3
Category:general -- posted at: 6:00pm EDT

Episode 64: Work with Red Heart as a Professional Crafter: An Interview with Carrie Leahew

Carrie Leahew is the Senior Consumer Marketing Manager with Coats Crafts. She works most closely with Red Heart. We chatted at the 2016 Snap! conference about how professional crafters can work with Red Heart.

About Red Heart 

Coats has been in business for over 250 years and is the world's leading industrial thread manufacturer. One in four garments in the world is made with Coats thread!

Coats also manufactures consumer crafts supplies, including sewing thread, zippers, fabric, Susan Bates crochet and knitting accessories, and, of course, Red Heart yarns.

You can learn more about Red Heart by visiting its website. You can also follow Red Heart online on Facebook | G+Instagram | Pinterest | Twitter | YouTube

About the interview

In this episode, I talk with Carrie about all the ways that Red Heart works with professional crafters. Use the Contact Us page to reach out to Red Heart. Some of the possible collaborations we discussed are:

  • Guest blogging opportunities,
  • Yarn support for free crochet and knitting patterns or yarn crafts tutorials to be hosted on your own blog,
  • Freelance design opportunities,
  • Providing free products for charity projects or for giveaways, and
  • An affiliate program (coming soon).

While Red Heart generally works with established designers and organizes its own call for submissions, they are always open to receiving design proposals or inquiries from new designers and bloggers.

Besides the Contact Us page, designers and bloggers with existing tutorials and patterns can reach out to the social media manager via direct messages to let Red Heart know about your existing work.

You may also find this past episode, How to Source Yarn (Inexpensively) for Your Business, helpful.

Listen to the podcast for more hints from Carrie about working with Red Heart.

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
  • I’ll be at a The National NeedleArts Association summer trade show on June 11, 2016. Will I see you there?
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • The Creative Yarn Entrepreneur Show is now on Google Play Music. You can find links to the Show on your favorite apps on the Subscribe page.
  • Show your support for the Show by buying through our trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Are you ready to reach out to Red Heart? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode64. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES064.mp3
Category:general -- posted at: 5:00pm EDT

1 2 3 4 5 6 7 Next » 8