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Episode 35: Social Media Spring Cleaning - The Creative Yarn Entrepreneur Show In today's episode, I share some feedback about last week's episode on sourcing yarn inexpensively to your yarn-related business. I also talk about doing some "spring cleaning" on social media accounts. You can find the show notes for this episode at http://creativeyarnentrepreneur.com/35 More Tips for Sourcing Yarn (and Fleece/Roving) Inexpensively Two listeners shared some great feedback on last week's episode. Lindsay Lewchuk (@KnitEcoChic), the owner of Knit Eco Chic, was a guest in Episode 26: Eco Conscious Knitting & Niche Marketing with Lindsay Lewchuk from Knit Eco Chic and Episode 12, where I interviewed the organizers of the Indie Design Gift-a-Long. Lindsay shared some great advice for designers using yarn support from a yarn company: "...I also suggest keeping the yarn company who provides you with yarn support in the loop with the progress of the design. This is especially true if you run into any hick-ups during the process, but also for designs that are running smoothly & on-time. I included the latter as it gives the yarn co a chance to give a heads-up to their social media coordinator & yarn audience on your upcoming release featuring their yarn!" This is definitely a great way to stay on the yarn company's radar and may lead to some excitement about your pattern. Carol Densmore (@CrossWindFarm) from Cross Wind Farm stepped in to fill my knowledge gap about how/if spinners are able to source materials inexpensively. Carol says: "...I am a spinner and raise a flock of sheep... there are places where you can find discounted fleeces or roving (clean, ready-to-spin wool). Many fiber festivals have wool (or fleece) competitions. After the judging is finished most of the fleeces go on sale. This is where many fiber artists get their wool if they don’t raise the sheep (or other fiber animals) themselves. From there they take it to a mill and have it processed into yarn or other items. Also at fiber festivals many vendors sell fleeces and roving. Various vendors will have ‘bargin bins’ or ‘show sales’ and one can get things at a discounted price. Spinning guilds occasionally have sales as well. The only way that I know of to produce yarn from raw fleece (other than hand spinning of course) is to obtain fleeces from fiber festivals, farms, or vendors and take it to a mill and have it processed into yarn. I do that for the yarn that I sell and use. Overall it ends up being less expensive compared to a retail price but the initial financial outlay could be hefty because you have to pay the mill, but that yarn could last a knitter/crocheter/weaver a long time. Some mills have a minimum amount of raw wool they will process, other mills don’t so a person could have one fleece processed into yarn and then go from there." Thanks for sharing that information, Carol! I'm sure it will be helpful to other listeners! Updates I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/35 In last week's episode, I talked about Smiley's Yarns, a New York City shop that sells discontinued yarns. Right after the episode, I learned that Smiley's will be closing its brick-and-mortar store on May 23, 2015. Their online store will remain open and they will continue to hold their Manhattan yarn sales. Social Media Spring Cleaning I've recently been struggling with Twitter's follower limits and have decided to do some social media spring cleaning as a result. I started by pruning my @UCrafter following list and removing some people that I follow. I've also been adding more people to Twitter lists, like this one of crochet designers. I talk about my approach to my social media spring cleaning on Twitter and Pinterest in more detail in this episode. Are you spring cleaning your social media accounts? What's your approach to keeping your social accounts fresh? Leave a comment at http://creativeyarnentrepreneur.com/35, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show Please leave an honest review on iTunes or Stitcher and join the mailing list at http://creativeyarnentrepreneur.com/list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYES035.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:22pm EDT

Episode 34: How to Source Yarn (Inexpensively) for Your Business - The Creative Yarn Entrepreneur Show I’m talking about ways to source yarn inexpensively (or for free) for your yarn-related business in this week's episode. This topic was suggested by Beate from Patterns Tried and True. Getting your yarn for less (or for free) can have a huge impact on your profits as a yarn related business! In this episode, I'll be sharing 4 ways to source your yarn for less money. The 4 ways are: 1) Establish a wholesale, maker, or professional crafter account with a yarn company 2) Apply for yarn support for your crochet and knitting patterns 3) Shop for discounts 4) Use discontinued yarns Not every one of these ways will be right for your business, but hopefully one or more is! By the way, I know nothing about the world of spinning (sorry spinners!), so I don't share any resources for fleeces or roving. If you're a spinner and know more about discounted options, let me know so I can update this page! Establish a wholesale, maker, or professional crafter account with a yarn company Many yarn companies will establish wholesale, maker, professional crafter, or teacher accounts with indie businesses who aren't yarn shops. There may be a lower order minimum for these smaller vendors than for a yarn shop, and the yarn prices will be substantially below retail.. In general, your business will need to have a tax ID and permission to collect sales tax through your state to take advantage of these discounts. If your business isn't already formalized and you are located in the U.S., you may want to check out the Small Business Administration Learning Center or contact SCORE for advice and mentoring. If you're a dyer, you may want to check out Henry's Attic. Although I haven't worked with them directly, I've heard good things about their yarn. (Full disclosure: I previously worked with Galler Yarns, which is owned by the same family.) Red Heart's contact page has more information about establishing a professional crafter account. You can also reach out to your favorite yarn companies through the website contact page and ask if they provide discounts to makers, teachers, dyers, or whatever your type of business is. Apply for yarn support for your crochet and knitting patterns Yarn companies will often provide "yarn support" to designers/authors who are creating samples in their yarn. Typically, the company will provide the yarn at no cost (or at a substantial discount) in exchange for being listed as the only yarn in the pattern and/or on Ravelry. Some yarn companies will only provide yarn support for patterns that are published by third parties (i.e., magazines or traditionally published books), while others also provide yarn support for independently published (i.e., self-published) patterns. If you'd like to pursue yarn support for upcoming designs, reach out to yarn companies and ask about their process for requesting yarn support. Some companies have a form to complete while others want to see a magazine-style design submission with a sketch, swatch, and description. There are also companies comfortable with just a description of the design and a link to your Ravelry designer page. Knit Picks has a great webpage explaining their Independent Designer Partnership (IDP) Program. If you like working with independent yarn companies, check out the Yarnie/Designer Connection Thread in the Designers group on Ravelry. To maintain your relationship, remember to notify the company when your pattern is published. It doesn't hurt to mention the company when you announce or share the pattern on social media, either. I maintain a spreadsheet with contacts at the different yarn companies that I have worked with (or plan to work with in the future) for yarn support, and I include notes on whether they support independent designs, too, or only third-party publications. Shop for discounts If these formal methods for sourcing yarn inexpensively don't work for you, another option is to shop for discounts. Perhaps your business isn't formalized or your portfolio is small. Shopping for discounts on currently available yarns is another way to save money. Sign up for the email lists of big box stores and local yarn shops in your area, as well as for the major online yarn sellers, like WEBS, Jimmy Beans, and Loopy Ewe. Although you are still paying retail prices, you will be still be able to buy the yarn at a discount. Use discontinued yarns Discontinued yarns are often available at a substantial discount. While some designers may find that pattern sales will suffer if their samples are made with discontinued yarns, makers may find that their customers aren't concerned about using a yarn that is no longer in production. Another challenge of working with a discontinued yarn line or color is that you may only have access to a limited range of colors and it can be difficult to match dye lots. Smiley's Yarns is a shop that specializes in selling discontinued yarns at a deep discount. Do you have other ways of saving money on yarn costs for your business? Leave a comment at http://creativeyarnentrepreneur.com/34, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYES034.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 3:30pm EDT

Episode 33: 7 Steps for Pitching Your Ideas for Workshops, Presentations, and Panel Sessions to Conferences and Events - The Creative Yarn Entrepreneur Show You can subscribe to the Creative Yarn Entrepreneur Show on iTunes or Stitcher! And, of course, you can listen to today’s episode from within the post. This Week’s Episode Today’s topic was suggested by last week’s guest, Sedie Maruska. I’m going to share a 7 step process for pitching your ideas to conferences and events. This process is what I […]
Direct download: CYES033.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 10:11pm EDT

Episode 32: Journey to 100k Monthly Blog Visitors and More with Sedie Maruska - The Creative Yarn Entrepreneur Show In this episode, I shared an interview with Sedruola "Sedie" Maruska from Yarn Obsession. Sedie is a crochet designer, blogger, and crochet business consultant. I wanted to talk with her about her public journey to 100,000 monthly unique visitors to her blog. We also chatted about pricing, empowering women business owners, prioritizing different elements of your business, and more. You can find more details in the show notes at http://creativeyarnentrepreneur.com/32. About Sedruola "Sedie" Maruska Sedie started Yarn Obsession as a hobby and eventually started selling her finished crochet items as a maker. Later, she started designing but noticed she was getting a lot of questions from other makers and crochet business owners, so she started offering crochet business advice and coaching services. Sedie continues designing to keep current in the industry so her consulting services are always up-to-date. Because pattern design isn't her core business, she uses an unusual pricing tactic. Yarn Obsession is Sedie's full-time business, but she does have a part-time job. You can find Sedie online at Yarn Obsession, as well as on Facebook, Instagram, Twitter, and YouTube. About the Interview I invited Sedie on the show to talk her plan to increase traffic to 100,000 visitors per month to her website. (You can find links to the posts about her goals at http://creativeyarnentrepreneur.com/32.) Sedie was inspired by blogger Neil Patel's post, Why Transparency Is The New Marketing, to share this journey publicly. It also helps her to stay accountable for moving towards her goal. We also talked about empowering women to find their voice and confidence so they can be successful in their businesses, dealing with negativity online, distributing your time between different income streams in your business, and pricing. Sedie also shared some tips for getting started with video for your yarn-related business. Updates I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through this link. If you are listening as this episode is released on Monday, April 13, 2015, I’d love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business later today. You can check out the teaser and RSVP to get a reminder before the show starts at http://nofrillssmallbusiness.com/3. I will be in Las Vegas for New Media Expo from April 13-16, 2015, and we’ll be talking about getting the most value out of your next business conference or networking event. What is the most important action you are taking this week to move your business ahead? Leave a comment at http://creativeyarnentrepreneur.com/32, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form at https://madmimi.com/signups/116491/join.
Direct download: CYES032.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:00am EDT

Bonus Episode: Managing Your Business While Being a Mom with Lane Kennedy - The Creative Yarn Entrepreneur Show I'm sharing an interview with serial entrepreneur Lane Kennedy today as a bonus episode. Although Lane isn't involved in the yarn industry, she has a lot to share about managing your business while being a mom. Since I'm not a mom, I thought her perspective would be helpful for listeners who are! I also thought this episode would pair nicely with my interview with Amy Ramnarine earlier this week about how she planned out her maternity leave. You can find complete show notes for today's episode, including links and pictures, at http://creativeyarnentrepreneur.com/lane. About Lane Kennedy Lane is a serial entrepreneur who is also a coach and a podcaster. Her message is all about empowering women and living a straightforward life. You can find Lane online on her website, on Facebook (on both the Lane Kennedy Levy page and the Straightforward Life group), and on Twitter. She also hosts the Lane Kennedy Talks Life & the Entrepreneur Experience podcast. About the Interview Lane is the daughter of an entrepreneur and has had an interesting series of careers and businesses that have brought her around the world. Later in life, she unexpectedly became pregnant while in the middle of launching a business. In this interview, we talked about the changes she made to her life to manage both her entrepreneurial endeavors and her family life. Lane took 18 months off after her son was born and then slowly returned to her career. She shared several suggestions for moms who want to making the most out of their working time. Find support. Lane started with 15 hours of child care weekly from someone she trusted as she transitioned back into running a business. Connect with other mompreneurs. Lane organized a local group of mom entrepreneurs for nearly 5 years. The group met monthly with a focus on networking and business development. Although the members were moms, the group focused on entrepreneurial topics rather than family life. Optimize your schedule and prioritize your time. Lane uses a shared calendar to chart out her week and separates family, personal, and business time. She also schedules tasks based on her natural rhythms so she can be more productive. Don't forget to take time for yourself. Lane recommends taking a vacation alone at least once a year. Updates Next week, I'll be sharing an interview with Sedie Maruska from Yarn Obsession. I was a guest on Marly Bird's Yarn Thing on March 19, 2015. Marly and I talked about how I got started and the business of crochet and knitting. We also chatted about the debate over offering free patterns and more! You can listen to the episode on BlogTalkRadio or iTunes. I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link in today's show notes. What has worked for you in combining being a mom with being a small business owner? Leave a comment at http://creativeyarnentrepreneur.com/lane, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYESBLK.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:00am EDT

Episode 31: Preparing for an Absence from Your Business, Collaboration, Blog Monetization, and More with Amy Ramnarine - The Creative Yarn Entrepreneur Show Episode 31: Preparing for an Absence from Your Business, Collaboration, Blog Monetization, and More with Amy Ramnarine In this episode, I shared an interview with Amy Ramnarine from The Stitchin' Mommy. Amy is a crochet designer and DIY blogger, and a fellow New Yorker. We met up at Martha's Country Bakery in Forest Hills, Queens back in March. (By the way, Amy recommends the Strawberry Shortcake which is made with real strawberries.) I wanted to talk with her about her plans for maternity leave. We also chatted about collaborations that expand your business, blog monetization, customer service, and more. About Amy Ramnarine Amy is a full-time crochet and DIY blogger. Her background is in finance, but she worked as a pre-school teacher before her first daughter was born. As a stay-at-home mom, she launched The Stitchin' Mommy as a maker. She later became a designer and expanded her blog beyond crochet to include additional DIY topics and tutorials. Find more links in the show notes for today's episode at http://creativeyarnentrepreneur.com/31. About the Interview I invited Amy on the show to talk about how she's planning for maternity leave. While you may not be planning a pregnancy in the near future, Amy shared a lot of information that can help any yarn-related business owner who anticipates a break from the business. Plan ahead. Amy started planning her leave about 4 months before she was planned to take off time. During the planning period, she increased her workload to meet her goals for her absence. Create a content calendar. Amy created a calendar for about 3 months of blog posts with her typical release frequency to include the types of content that she has seen success with in the past, such as free patterns, book reviews, pattern roundups, and more. Connect with other small businesses. Amy reached out to her network of bloggers and designers and asked for guest posts and designer spotlights to supplement her own original content. Find and train support. Although Amy hasn't used a virtual assistant before, she started to train one who can maintain some of the social media accounts of her business while she is on maternity leave. We also talked about collaboration. Amy's inspiration has been Chef Carla Hall, who often says "There's power in the yes." This philosophy has helped Amy to expand her business by reaching out for opportunities and collaborations. One example is the Tuesday Pin-spiration Link Party she co-hosts with Rhondda from Oombawka Design. (We even teased Rhondda a bit about her fear of Skype.) Amy talked about how she grew her blog with collaborations, posting frequency, customer service, and by submitting content to free pattern directories like AllFreeCrochet and Crochet at Play. We discussed the different ways Amy monetizes her blog and the support she gets from RFE Hosting. Amy also talked about her approach to customer service. Updates I took a mini hiatus from the Creative Yarn Entrepreneur Show last week to wrap up my 31 Days to Pod Launch challenge. I will be sharing what I learned in a future episode, but until then, I'd appreciate it if you would visit my new channel on YouTube and subscribe. I'll be sharing a bonus episode on Saturday to make up for my absence: an interview with lifestyle coach and mompreneur, Lane Kennedy. Next week, I'll be sharing an interview with Sedie Maruska from Yarn Obsession. I was a guest on Marly Bird's Yarn Thing on March 19, 2015. Marly and I talked about how I got started and the business of crochet and knitting. We also chatted about the debate over offering free patterns and more! I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link in the show notes. If you are available next Monday, April 13, 2015, I'd love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business. You can check out the teaser and RSVP to get a reminder before the show starts. I will be in Las Vegas for New Media Expo from April 13-16, 2015, we'll be talking about getting the most value out of your next business conference or networking event. I also thanked Beaderjojo (also known as Goddess Crochet) and "Someone Insignificant" for their wonderful 5 star reviews on iTunes in March. I always appreciate reviews, (even if they aren't 5 star reviews - which are awesome, by the way) as well as suggestions for future show topics! I shared some suggestions that I've already received for future episodes. Do you have other episode topic ideas to share? Have you taken a planned leave of absence from your business? What worked best for you? Leave a comment at http://creativeyarnentrepreneur.com/31, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYES031.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 3:27pm EDT

Episode 30: Going Beyond the Basics with Pinterest for Your Yarn-Related Business with Cynthia Sanchez - The Creative Yarn Entrepreneur Show Back in February, I had the opportunity to meet and interview Cynthia Sanchez at the We All Grow Summit by Latina Bloggers Connect. Cynthia is a Pinterest marketing expert, so in this interview, we talked about taking your Pinterest use to the next level for your yarn-related business. (If you're just getting started on Pinterest, you may find Episode 2: 10 Ways to Use Pinterest to Grow Your Business helpful.) About Cynthia Sanchez Cynthia Sanchez has a background in healthcare as a nurse navigator. In 2011, she was interested in using social media to get the word out to patients, but since she didn't have an established online presence or a background in marketing, she decided to start up a personal blog first. Cynthia had recently begun using Pinterest and was finding that it was transforming her life, so it seemed like the perfect topic for her to explore through blogging. Cynthia soon became a recognized Pinterest marketing expert. In addition to hosting the Oh So Pinteresting podcast, she also speaks regularly at national conferences social media events. You can find Cynthia online at the Oh So Pinteresting website, as well as on Facebook, Pinterest (of course), and Twitter. You can also subscribe to the Oh So Pinteresting podcast on iTunes and Stitcher. Cynthia's Pinterest for Business course is now available on Lynda.com. About the Interview In this interview, Cynthia shared her advice for going beyond the basics in using Pinterest for reaching your target audience. Here are some of her suggestions. Take the time to develop a Pinterest strategy. Consider who you want to reach (your target audience), and then create boards populated with the types of images they want to see. Once you have established your overall strategy, you can think about the posting frequency/schedule that works for you. Consider different approaches to Pinterest boards based on your business's size and brand. Solopreneurs/micro business owners might share more personal interest boards than larger businesses, since the owner's personality may be considered part of the brand. Owners who have a business serving both B2B and B2C audiences might consider creating separate accounts to focus on different audiences. Businesses of all sizes may want to consider using more secret boards for interests that may divert attention from their core business activities. If you have multiple accounts, establish group boards to share crossover interests with both audiences. I do this with my Crochet Business Tips board, which is shared through my Underground Crafter and my Creative Yarn Entrepreneur Show business accounts. Browse boards and pins in categories unrelated to your business. Yarn-related busienss owners may want to check out sports or history to see Pinterest with fresh eyes. Discover what appeals to you visually, and incorporate that into your own boards as well as into the images you share online. Cynthia also shared several recommendations. The Pinterest for Business blog is Cynthia's favorite resource for staying on top of Pinterest changes. Tailwind is the Pinterest scheduler and analytics tool Cynthia recommends for small businesses and bloggers. It is an approved Pinterest third party app and it has affordable pricing options. Cynthia also invited listeners to participate in her upcoming one day, hands-on Pinterest training, My Pinterest Bootcamp with Jeff Sieh from Manly Pinterest Tips, which is scheduled for Saturday, April 18, 2015. Updates My 31 Days to Pod Launch challenge is still going strong! I’ve been releasing an audio file, blog post, and YouTube video daily since March 1. This is my trial by fire on YouTube, and I plan to share what I’ve learned about video production in a future episode. In the meantime, I’d be thrilled if you would check out my new channel on YouTube and subscribe. I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/30. If you are available next Monday, March 30, 2015, I'd love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business. You can check out the teaser and RSVP to get a reminder before the show starts at http://creativeyarnentrepreneur.com/30. We'll be talking about charting your own history with your small business as part of our celebration of Women's History Month, and we'll be answering the top questions we hear from other women small business owners. I’ll also be attending New Media Expo in Las Vegas from April 13-16, 2015. If you’ll be attending, too, let me know because I’d love to meet you there! I'd love to hear from you! How do you plan on adjusting your Pinterest strategy or tactics based on Cynthia's suggestions? What has worked for you on Pinterest in the past? Leave a comment at http://creativeyarnentrepreneur.com/30, Tweet me at @cyeshow, add me to your G+ circle and send me a note at https://plus.google.com/+MarieSegaresundergroundcrafter/, or leave a message at 646-713-8973. If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form at http://creativeyarnentrepreneur.com/contact/.
Direct download: CYES030.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 9:00am EDT

Episode 29: Selling on Etsy, Passive Income, and Using Trending Keywords with Alexandra Tavel from Two of Wands - The Creative Yarn Entrepreneur Show I interviewed Alexandra Tavel, a crochet and knitting maker and designer. Alexandra owns the Etsy shop, Two of Wands. We met up in person in New York City (where we both live) to talk about how she launched her shop, how it became her full time income, and what she enjoys about the platform, as well as other topics related to owning a yarn-based business. You can find complete show notes for today's episode, including links to everything that was discussed at http://creativeyarnentrepreneur.com/29. About Alexandra Tavel Alexandra Tavel earned dual degrees in fashion design and costume construction technology from Indian University. After graduation, she moved to New York City with plans of entering the fashion industry, but she ended up working in a nonprofit organization for 8 years. In late 2013, a series of life changes led to her launching an Etsy shop, Two of Wands, where she sells her finished knit and crocheted projects as well as instant pattern downloads. About the Interview Alexandra talked about how she studied Etsy’s blogs and newsletters before opening the Two of Wands Etsy shop to sell finished knit and crochet items in November, 2013. Alexandra's signature photographic style actually developed by happenstance. After Etsy launched digital downloads, Alexandra read an Etsy Quit Your Day Job post that inspired her to begin to sell her patterns in her shop as well. Alexandra's designs started with simple design and construction so that she could easily create and finish finished items, but as she began to see her pattern sales allowing her business to scale, she is reconsidering this approach. In this very conversational interview, we covered a variety of other business topics. Now, this interview was recorded several weeks ago before I interviewed Grace Dobush for Episode 28, read Grace's article in WIRED, "How Etsy Alienated Its Crafters and Lost Its Soul," and learned about Etsy's announcement that it filed papers for an Initial Public Offering. If I had a time machine, I would have asked for Alexandra's feedback on these issues. Some Updates My 31 Days to Pod Launch challenge is still going strong! I've been releasing an audio file, blog post, and YouTube video daily since March 1. This is my trial by fire on YouTube, and I plan to share what I've learned about video production in a future episode. In the meantime, I'd be thrilled if you would check out my new channel on YouTube and subscribe. I will be presenting at the BlogHer '15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you'd like it to be), I hope to see you there! If you haven't already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link at http://creativeyarnentrepreneur.com/29.. Ijeoma Eleazu, host of the Etsy Conversations Podcast and a guest on Episode 9 of the Creative Yarn Entrepreneur Show, also highlighted the importance of reading the Etsy seller handbook before launching an Etsy shop. Ijeoma's podcast was recently touted by Etsy as number one in their list of 10 Podcasts to Help Your Business Thrive. Congratulations, Ijeoma! I'll also be attending New Media Expo in Las Vegas from April 13-16, 2015. If you'll be attending, too, let me know because I'd love to meet you there! Where do you stand on using Etsy for your yarn-related business? Has your opinion changed since Etsy made its IPO announcement? Leave a comment on the show notes for today's episode at http://creativeyarnentrepreneur.com/29, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher).
Direct download: CYES0029.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 2:33pm EDT

Episode 28: Indie Craft Fairs, Negotiation, Freelancing, the Hazards of Etsy and More with Grace Dobush - The Creative Yarn Entrepreneur Show I interviewed Grace Dobush, a full time freelance writer and part-time crafty business owner, in this week's episode. Grace and I talked about many topics including prepping for your first indie craft show, deciding whether Etsy is the right online marketplace for your craft business, tips for starting up as a freelance writer in the craft scene, negotiating for a higher rate, and more! Complete show notes for today's episode are available at http://creativeyarnentrepreneur.com/28. About Grace Dobush Grace Dobush is a freelance writer and a part-time crafty business owner. She is the organizer of the Crafty Supermarket, an indie craft show in Cincinnati, Ohio; author of the Crafty Superstar craft business guides for part-time business owners; and the maker of smiley poop emoji ephemera. About the Interview I'm a volunteer book reviewer for the Crochet Guild of America's blog and late last year, I received a review copy of the 2015 Crafter's Market: How to Sell Your Crafts and Make a Living from F & W Media. (My review will be coming out on the CGOA blog in the near future, and I'll update this page with a link when that happens.) Since this book is the first Crafter's Market, I wanted to interview one of the contributors, and Grace was happy to oblige. In our interview, we talked about the topics covered in Grace's two chapters in the 2015 Crafter's Market, "Indie Craft Shows" and "Pricing Your Work." We also discussed Grace's February article in WIRED, "How Etsy Alienated Its Crafters and Lost Its Soul" and Etsy's recent announcement about filing a registration statement for an initial public offering (IPO). I referenced a recent discussion with Beate at Patterns Tried and True about whether Etsy is the best online marketplace for yarn crafters, as well as an interview I did with Alexandra Tavel from Two of Wands on Etsy that I'll be sharing on the podcast next week. Grace also shared her tips for getting started as a freelance writer in the crafting space, as well as her philosophy on negotiation. What is your experience with craft shows? How have you identified the right venues for your business? Leave a comment at http://creativeyarnentrepreneur.com/28, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYES028.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:00am EDT

Episode 27: Connecting with Your Mailing List and More with Vashti Braha - The Creative Yarn Entrepreneur Show http://traffic.libsyn.com/creativeyarnentrepreneur/CYES027.mp3
Direct download: CYES027.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:00am EDT