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Syndication

This Week’s Episode I’m wrapping up the Crochet & Knitting Design & Self-Publishing Mini Series by talking about promoting your pattern after release. So far in this series, we’ve talked about… Planning Your Pattern, Drafting Your Pattern, Polishing Your Pattern, Photographing Your Pattern, Pricing Your Pattern, and Publishing Your Pattern. Today, I’m wrapping up this series by discussing promoting […]
Direct download: CYES042.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 4:59pm EDT

Episode 44: Getting The Most Out of Ravelry For Your Yarn-Related Business - The Creative Yarn Entrepreneur Show If you missed the live Google+ Hangout on Air for getting the most out of Ravelry for your yarn-related business, or you want to watch or listen again, here is the updated post. In this week’s episode, I shared seven tips for optimizing your use of Ravelry. The video includes screenshares and walkthroughs, and the […]
Direct download: CYES044.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 11:46am EDT

Episode 41: Crochet & Knitting Design & Self-Publishing Mini Series 6: Publishing Your Pattern - The Creative Yarn Entrepreneur Show This Week’s Episode I’m continuing my Crochet & Knitting Design & Self-Publishing Mini Series by talking about publishing your pattern. I’ll be exploring six different online marketplaces in depth (Craftfoxes, Craftsy, Etsy, Kollabora, Patternfish, and Ravelry), and will be briefly talking about other self-publishing options (such as your blog/website, ebook vendors, and printing patterns). So far in this […]
Direct download: CYES041.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 3:00pm EDT

Farewell to Marinke from A Creative Being - The Creative Yarn Entrepreneur Show You may have heard yesterday that Marinke Slump, also known online as “wink” and “winkieflash”  from A Creative Being, took her own life last week. She was an inspiration to me and so many other crocheters, and it is really a devastating loss and shock. I do not feel ready to talk publicly about my grief […]
Direct download: CYESwink.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 4:46pm EDT

Episode 40: Crochet & Knitting Design & Self-Publishing Mini Series 5: Pricing Your Pattern - The Creative Yarn Entrepreneur Show This Week’s Episode I’m continuing my Crochet & Knitting Design & Self-Publishing Mini Series by talking about pricing your pattern. I’ll be exploring the advantages and challenges of offering all of your self-published patterns for free, all for sale, or some combination of free and paid. This post contains affiliate links. So far in this series, […]
Direct download: CYES040.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 5:28pm EDT

Episode 39: Crochet & Knitting Design & Self-Publishing Mini Series 4: Photographing Your Pattern - The Creative Yarn Entrepreneur Show This Week’s Episode I’m continuing my Crochet & Knitting Design & Self-Publishing Mini Series by talking about photographing your pattern. I’ll be focusing on 3 topics: the photographer, the model (or backgrounds/props for non-wearables), and tutorials. This post contains affiliate links. Let’s talk about the photographer! As the online world has shifted to becoming more and […]
Direct download: CYES039.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:00am EDT

Episode 38: Crochet & Knitting Design & Self-Publishing Mini Series 3: Polishing Your Pattern - The Creative Yarn Entrepreneur Show You can subscribe to the Creative Yarn Entrepreneur Show on iTunes or Stitcher! And, of course, you can listen to today’s episode from within the post. This Week’s Episode I’m continuing my Crochet & Knitting Design & Self-Publishing Mini Series by talking about polishing your pattern through editing and formatting. If you’re new to self-publishing, or your current approach to […]
Direct download: CYES038.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 4:16pm EDT

Episode 37: Crochet & Knitting Design & Self-Publishing Mini Series 2: Drafting Your Pattern - The Creative Yarn Entrepreneur Show You can subscribe to the Creative Yarn Entrepreneur Show on iTunes or Stitcher! And, of course, you can listen to today’s episode from within the post. This Week’s Episode I continue the Crochet & Knitting Design & Self-Publishing Mini Series with a focus on Drafting Your Pattern. In today’s episode, I talk about drafting the written pattern (including pattern grading) and creating […]
Direct download: CYES037.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:00am EDT

Episode 36: Crochet & Knitting Design & Self-Publishing Mini Series 1: Planning Your Pattern - The Creative Yarn Entrepreneur Show I launch the Crochet & Knitting Design & Self-Publishing Mini Series with a focus on Planning Your Pattern. In today's episode, I talk about style sheets and yarn support, as well as aligning your style sheet with your ideal customer's preferences and needs. You can find detailed show notes with links to everything discussed in this episode at http://creativeyarnentrepreneur.com/36. But first... Thanks to Angela Doherty from Hooked By Angel (on Etsy and Facebook) for sharing the first bit of audio feedback on the show! Angel had some wonderful things to say about the show (thank you!) and she also reminded me that I like to say, "That makes sense" a lot during interviews. (I also seem to like to say "So" but that's an aside.) Angela was one of the people who inspired me to take the leap into starting a Facebook group for friends and fans of the Creative Yarn Entrepreneur Show. You can join the group, Creative Yarn Entrepreneurs, here. Let's talk style sheets What in the world is a style sheet? Think of it as a template for formatting your crochet and knitting patterns.A style sheet can benefit you by making the process of writing up your patterns faster as well as by setting a consistent tone for your customers. As you create your own style sheet, think about... Your ideal customer. Does this person need more or less detail? Does this person prefer pattern abbreviations or stitch symbols? Do they want or need lots of photos and tutorials, or do they prefer very condensed, print-friendly designs. Abbreviations. Will you use the Craft Yarn Council standard abbreviations for crochet or knitting, or will you develop your own variations on these abbreviations? Will you use US or UK abbreviations, or both? Stitch symbols. If you plan to include international stitch symbols in your patterns, will you design your own charts or pay a tech editor to do this for you? If you'd like to create your own, you may want to check out this tutorial by Pia Thadani from StitchesNScraps about how to use Inkscape to make crochet charts. You may also want to listen to this episode where I interview Adriana Hernandez from AdriPrints about her affordable crochet and knitting fonts. Writing style. Will your patterns be recipe style, conversational, formal, informal, optimized for printing, filled with detailed tutorials, or...? Phrasing. Are you writing sentences or phrases? How will you explain special stitches or techniques? Yarn. Will you recommend a specific yarn for each pattern or just describe the type of yarn that is best suited to this project? Will you provide recommendations for substituting yarn? Skill levels. Will you use the Craft Yarn Council standard skill levels, will you create your own skill levels, or will you list the specific stitches/skills required for each pattern? Will you including tutorials within the pattern or direct your customers to another source? Or, are your customers more experienced or adventurous (and therefore, don't need tutorials). Grading. Will your patterns be graded with specific instructions for each size? Or, will each pattern be for one size? Or, will you make a sample in one size and then explain to your customers how to adjust the pattern to fit? These are just some things to consider as you develop a style sheet. I recommend looking at other designer's style sheets to see what components you like or don't like before you develop your own template. You may also want to check out some traditional magazines, books, and online magazines for ideas. What about the yarn? As I mentioned back in episode 34, yarn support is when a yarn company provides a designer with yarn for free in exchange for the designer listing this yarn as the sole recommended yarn in the pattern and in the Ravelry database. When possible, secure yarn support for your self-publishing patterns. Not only does this save you money, which allows you to grow your business faster, but it also makes it less likely that the yarn you feature in a pattern will be discontinued around the time of publication. Believe it or not, there are many crocheters and knitters who try to make their projects using the same yarn as the designer. If you can't secure yarn support, or choose not to, consider whether or not using a discontinued or other stash yarn is acceptable for your pattern and target customers. And don't forget your audience, your goals, and your mission As Lindsey Lewchuk from Knit Eco Chic mentioned in her interview in episode 26, she always checks her idea for a new pattern against her foundational philosophies to see if it is a good fit. Even if you don't have a mission statement or articulated philosophy, before you get started think about whether this design will resonate with your target audience or if it fits into your short or long term goals. I shared a little homework assignment with the new self-publishing designers in the episode! Let me know how that worked out, or if you've already self-published designs, how did you come up with your style sheet? Leave a comment at http://creativeyarnentrepreneur.com/36 or in the Facebook group at https://www.facebook.com/groups/CreativeYarnEntrepreneurs/, Tweet me at @cyeshow, add +mariesegaresundergroundcrafter to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list at http://creativeyarnentrepreneur.com/list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYES036.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:03pm EDT

Announcing a podcast mini series on designing and self-publishing your crochet & knitting patterns! - The Creative Yarn Entrepreneur Show In this week's mini episode, I announce a new series on designing and self-publishing your crochet and knitting patterns that will start next week. So far, I'm expecting the series to include episodes focused on: Planning and drafting your design, Polishing your pattern, Pricing, Publishing (including an exploration of different online marketplaces like Amazon, CraftFoxes, Craftsy, Crochetville, Etsy, Kollabora, Patternfish, and/or Ravelry), and Promoting. I shared some questions from Goddess Crochet, Junee B Designs, Patterns Tried and True, and Hooked by Angel, but I'd love to answer other questions you have about self-publishing in this series. Also, if you have a favorite online marketplace, let us know what it is (and why) so I can share that during the publishing episode. Leave your questions or comments about self-publishing patterns at http://creativeyarnentrepreneur.com/selfpub, Tweet me at @cyeshow, add +mariesegaresundergroundcrafter to your G+ circle and send me a note, or leave a message at 646-713-8973. Also, I've been thinking about starting a closed Facebook group for friends and fans of the Creative Yarn Entrepreneur Show. This would be a group where we could talk about issues for indies in the yarn industry in a private setting. If you would be interested in joining such a group, reach out to me on Facebook on my personal account at https://www.facebook.com/marie.segares or via my business page at https://www.facebook.com/UndergroundCrafter and let me know.
Direct download: CYESselfpub.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 4:50pm EDT