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Syndication

Episode 67: Mailing List and Email Marketing Best Practices with Heather Solos from Feedblitz

Heather Solos is a director at Feedblitz. I met Heather at the 2016 Snap! conference and we later had a Skype chat about best practices for growing, maintaining, and monetizing your email list. 

About Heather Solos and Feedblitz

Heather Solos started blogging in 2004 and became a professional blogger in 2006. She joined FeedBlitz, an RSS and email marketing company, in 2012 where she built the customer service team. She’s now a director at Feedblitz and swims in a sea of email, marketing, and best practices. When she comes up for air, she works for Home-Ec101.com, a site that earned her the blogger dream, a book deal in 2011.

Heather is raising four kids, a dog, and a hedgehog with her fiancé in the Lowcountry of South Carolina. She runs on spite, caffeine, and wine and recently picked up a crochet hook in an attempt to resist checking her phone in the evenings. She now has more washcloths than dishes.

About the interview

In this episode, I talk to Heather about her own experiences with email lists as a blogger and what she has seen through her work at Feedblitz. (If you're new to the topic of email marketing, you may want to list to Episode 55: Email Marketing 101: Or, Why and How to Set Up an Email List for Your Creative Business.)

Some of the topics we discussed included:

  • Ways to monetize your email list through advertising, sponsorships, digital or physical product sales, and bundles/special offers for subscribers.
  • The email open rate companies will be looking for before sponsoring a list.
  • When to consider opt-in freebies to grow your list.
  • When it's ok to use a more "salesy" approach to your list.
  • Content ideas for autoresponders.
  • How to approach an email list if you don't have your own website but operate out of a marketplace like Craftsy, Etsy, or Ravelry.
  • How to find out the deliverability rate of your email list.
  • What to avoid in your subject line, format, and email text to stay out of spam filters and when to use different email formats.
  • List hygiene and maintenance.
  • Tips for sending emails more regularly.

Listen to the podcast for more from Heather about best practices in email marketing for creative businesses. I also share my experience using with the Feedblitz "test drive" and the service.

Some announcements

  • Feedblitz is offering a "blogger bundle" to listeners! Email support@feedblitz.com and mention that you heard Heather on the Creative Yarn Entrepreneur Show. You'll get 4 ebooks on making the most out of your email list (no matter what email service you use) and a "test drive" of Feedblitz for free.
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • Show your support for the Show! Buy my book, Make Money Teaching Crochet, or shop through the Show's trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Did Heather motivate you to improve your email list? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode67. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. Feel free to ask questions, too, which may be used in an upcoming episode.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES067v2.mp3
Category:general -- posted at: 6:00pm EDT

CYESmmtc2: Make Money Teaching Crochet Virtual Tour Wrap Up/Question and Answer Session

I answer questions about teaching crafts and self-publishing as I wrap up the virtual tour for my new book, Make Money Teaching Crochet.

About this episode

In this episode, I share the edited audio of a Facebook Live event I hosted earlier in the week where I answered questions from listeners about teaching crafts and self-publishing. Thanks to Rosalba Bassora, Novella Bobo from MadebyNovella, Patrice Walker from Yarn Over, Pull Through, Rachel McKinney from 100 Creations, and MG Camacho from Booktalk 'n More for sharing questions beforehand!

I reference a lot of different resources, which you can learn more about by following these links:

  • Craft Yarn Council Certified Instructors Program: This certification program is a requirement if you want to teach crochet or knitting at a "big box" store. In the book, I talk about other reasons you may want to consider getting certification, or why it may not be necessary for your specific teaching business.
  • Scrivener: This is the software I used to convert my book to .mobi files for Kindle and .epub files for Kobo. I also used it to organize writing the book because there is a great "corkboard" feature where you can organize what looks like little index cards for notes on your book. Scrivener has a 30 day free trial, but the days aren't consecutive. You only "use up" your free trial on days when you open the software.
  • Kindle Direct Publishing: I used KDP to self-publish my Kindle book and CreateSpace (also owned by Amazon) to self-publish my print-on-demand book. I used the formatted template for the size of my book (all trim sizes are available for free here) to lay out the print version in Microsoft Word.
  • Kobo Writing Life: I used this to self-publish the .epub version of the book.
  • Canva: I used Canva to create the cover for the ebook using the pre-sized template, my own selections of fonts, and a photo.
  • Fiverr: Bdboss is the Fiverr seller who transformed my ebook cover into a cover for the print book to meet CreateSpace requirements.
  • Gumroad: This is where I sell the direct downloads of my ebook. It also has a great affiliate program that is super easy to set up.
  • Power Purls Podcast: You can hear my interview with Kara Gott Warner from the Power Purls Podcast here and find her interview with me on her show here.
  • AdriPrints Fonts: Adriana Hernandez sells affordable crochet and knitting stitch symbol fonts. You can find out more in my interview with her on podcast here.

Buy the book!

You can get Make Money Teaching Crochet in the following places:

More details about the book are available here.

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners. From time to time, I'll be sharing Facebook Live videos where I answer listener questions.
  • Throughout July, 2016, I'm hosting a 31 Day Business Bootcamp in the Creative Yarn Entrepreneurs Facebook group. I'm sharing a daily question you can use to think strategically about your business during what is generally a slower time of year for most of us.
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • Show your support for the Show by buying through our trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/mmtc2. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYESmmtc2.mp3
Category:general -- posted at: 3:00pm EDT

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