Creative Yarn Entrepreneur Show
Episode 66: Showcasing Your Creative Business and Pitching to Brands and Clients with Leslie Albertson from Mixbook

Leslie Albertson is the director of marketing at Mixbook. I had the chance to get to know Mixbook in person at the 2016 Snap! conference and was later introduced to Leslie. We scheduled a Skype interview to talk about the best ways to present your creative business to potential sponsors and collaborators, following up after networking events, and more.

About Leslie Albertson and Mixbook

Mixbook's mission is to help you share and relive life's most important memories through its custom photo products. As director of marketing, Leslie brings her passion as a storyteller to Mixbook's content, community, and customer retention programs across it's portfolio of brands- Mixbook.com, Montage, and Mosaic Photo Books. Her past roles have included driving strategic partnerships with brands including Samsung, Verizon Wireless, and the NFL. 

Mixbook was founded by Inc 30 Under 30 entrepreneurs from UC Berkeley, and has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, Washington Post, New York Times and many other global media outlets.

About the interview

In this episode, I talk to Leslie about Mixbook's products and brands, networking at in-person events, follow up, and branding your creative business.

Some of the topics we discussed included:

  • Tips for approaching brands or potential collaborators at networking events,
  • Identifying which brands would be the best fit for partnership with your business,
  • How to stand out (in a good way) at your next networking event, 
  • Leslie's "rule of 3" for follow up after an event,
  • Becoming comfortable with sharing and pitching ideas, and
  • Ways to use Mixbook products as a portfolio, for packaging, and to brand your business in general.

Listen to the podcast for more from Leslie about branding your business and working with brands. I also share my experience using Montage for a portfolio.

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • Show your support for the Show by buying through our trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Did Leslie inspire you to do something differently at your next in-person event? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode66. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES066v2.mp3
Category:general -- posted at: 12:00pm EDT

Make Money Teaching Crochet (and Other Crafts)

I kick off the virtual book tour for Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students by talking about how teaching has helped to grow my yarn-related business and earn me a stable side income. I also share more information about the book and self-publishing. Listeners are invited to enter a giveaway through June 26, 2016 for their chance to win a copy of the Ultimate Printable Edition, which is also 25% off through July 4, 2016.

About this episode

In this episode, I talk about Make Money Teaching Crochet, including...

  • Sharing how I got started teaching crochet and how it has impacted the development of Underground Crafter, 
  • Discussing why I wrote the book and key decisions I made in the self-publishing process,
  • Describing the difference between the different versions of the book, and
  • Providing more details about the virtual book tour.

I also mention these past episodes you may want to listen to:

  • Episode 1: Identify the Right Magazines to Target for Your Article, Tutorial, and Design Submissions
  • Crochet & Knitting Design & Self-Publishing Mini Series (Episodes 36-42)
  • Episode 56: 6 Income Streams for Your Yarn-Related Business
  • Episode 59: An Interview with Kara Gott Warner

You may also want to check out when I was interviewed by Priscilla on Crocheter's Connection.

Enter the giveaway!

To enter for your chance to win a copy of Make Money Teaching Crochet: Ultimate Printable Edition, share your questions about teaching crafts, self-publishing, writing a non-fiction book, or organizing a virtual tour by Sunday, June 26, 2016 at 11:59 p.m. Eastern. 

Share your questions...

I will answer as many questions as I can on a special episode of the Show scheduled for July 3, 2016. One winner will be chosen at random. This giveaway is open worldwide except where prohibited by law.

Follow the virtual tour!

Check out the rest of the stops on the tour to read reviews, guest posts, and interviews (and for more chances to win a copy).

Buy the book!

You can get the book in the following places:

More details about the book are available at http://creativeyarnentrepreneur.com/mmtc.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYESmmtc1.mp3
Category:general -- posted at: 6:00am EDT

Episode 65: Organizing Your Inspiration, Branding Your Creative Business, and Working with Brands with Alexis Middleton from Persia Lou

Alexis Middleton is the crochet designer and craft blogger behind Persia Lou. I had the chance to meet her in person at the 2016 Snap! conference and we later scheduled a Skype interview to talk about the panel workshop, Generate and Pitch Ideas Like a Boss.

About Alexis Middleton 

 

Alexis is a work-at-home mother of three and a lifelong crafter. She learned to crochet from her great grandmother as a child but put down the hook until a few years ago. She started her blog, Persia Lou, as a place to share her crochet projects and it has since expanded to include other crafts and home decor projects, too. 

You can learn more about Alexis by visiting Persia Lou. You can also follow Alexis online on Facebook | G+Instagram | Pinterest | RavelryTwitter | YouTube

About the interview

In this episode, I talk to Alexis about her panel workshop at Snap!, Generate and Pitch Ideas Like a Boss. (Her co-presenters were Colleen from Lemon Thistle and Sarah from Confetti Sunshine.) Alexis also answers listener questions from Angela at Little Monkeys Designs and Carmen from A Simple Homestead.

Some of the topics we discussed included:

  • Ways to organize your inspiration,
  • Whether you should consider working for free or for product,
  • How to ask brands to get paid,
  • Creating a cohesive visual brand across your website, Instagram, and other social networks,
  • Staying focused on your business goals, and
  • Taking time off to refresh creatively.

Listen to the podcast for more from Alexis about growing your blog and creative business.

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
  • I’ll be at a The National NeedleArts Association summer trade show on June 11, 2016. Will I see you there?
  • I'll be speaking at BlogHer'16 (August 4-6, 2016 in Los Angeles, CA). If you're in the area, I'd love to meet up! You can register for BlogHer'16 with a 30% discount using this friends and family code.
  • The Creative Yarn Entrepreneur Show is now on Google Play Music. You can find links to the Show on your favorite apps on the Subscribe page.
  • Show your support for the Show by buying through our trusted partners. You can find more information on the Support the Show page.

Share your feedback on this episode!

Did Alexis inspire you to "just keep going at it"? Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode65. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on Google Play MusiciTunesStitcher, or TuneIn.  Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES065.mp3
Category:general -- posted at: 6:00pm EDT

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