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Syndication

Episode 62: Bootstrapping Your Business While Knowing When To Spend with Lorraine C. Ladish

If you're like most home-based business owners, you're bootstrapping your business and keeping costs low with a DIY approach. In this episode, I interview author, speaker, and digital entrepreneur, Lorraine C. Ladish, about how she bootstrapped her business. We also discuss when to invest and spend in your business, taking risks, taking care of yourself, and more. Show notes for this episode are available at http://creativeyarnentrepreneur.com/episode62.

About Lorraine 

Lorraine C. Ladish is a bilingual author of more than 15 books, and a writer, editor, speaker, and digital entrepreneur. Lorraine is the founder and CEO of Viva Fifty!, a bilingual online community that celebrates being 50+. Lorraine is a contributing writer for NBC News, Huffington Post, AARP, BabyCenter, and Mom.me.
 
You can learn more about Lorraine by visiting her website and VivaFifty! You can also follow her online on Facebook | Instagram | LinkedIn | Twitter 

About the interview

In this episode, I talk with Lorraine about a variety of topics, including the evolution of her own business, taking risks and gaining confidence, bootstrapping vs. working with investors, staying true to yourself and your mission, and knowing when to spend on your business. Lorraine also talks about defining success and setting goals for your business, writing a book, and how her yoga practice keeps her pain free and reduces the stress of being an entrepreneur.

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
  • I'll be at a The National NeedleArts Association summer trade show on June 11, 2016. Will I see you there?
  • To enter the giveaway for a year of domain.Me domain registration, share your audio feedback with me via email or by calling the hotline by April 30, 2016.

Share your feedback on this episode!

Has Lorraine changed (or confirmed) your views about when to bootstrap and when to invest? Share your share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode62. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES062.mp3
Category:general -- posted at: 5:00pm EDT

CYES061: The National NeedleArts Association (TNNA) Membership and Trade Show for Newbies with Beth Whiteside

Have you considered joining The National NeedleArts Association (TNNA)? In this episode, I interview knitting teacher, designer, and tech editor, Beth Whiteside, about the benefits of membership, newly formed Business and Creative Services sector, and power tips for getting the most out of the TNNA trade show. Show notes for this episode, including links to all the resources mentioned, are available at http://creativeyarnentrepreneur.com/episode61.

About Beth

Beth Whiteside is a knitting teacher, designer, and technical editor whose curiosity has led her to visit many countries (stranded color, EPS, k1b, lace, ...) on the knitting-world map. Originally from New England, she now lives in San Francisco, where mountains, ocean, and Haight Street are always good sources of inspiration. She has been teaching locally since 2003, and nationally since 2005. What she loves most about teaching is finding ways to make light bulbs pop on in her students' heads and helping them grow as knitters.
 
You can learn more about Beth by visiting her website,  Beth Whiteside Design. You can also follow her online on Facebook | Instagram | Ravelry | Twitter 

About the interview

In today's episode, I talk with Beth about the evolution of her own business, Beth Whiteside Design, and her involvement with The National NeedleArts Association for the past 10 years. We talk about Affiliate membership, attending the trade shows, and the newly formed Business and Creative Service sector, which focuses on individuals and agencies that offer creative and business services to the needlearts industry including authors, bookkeepers/accountants, copy editors, designers, fiber artists, finishers, graphic designers, illustrators, marketing specialists, photographers, teachers (business­-to-­business and consumer), technical editors, website developers, and those in video production.

 

Resources mentioned in this episode

You can find The National NeedleArts Association online at its website. Follow TNNA on Facebook | Instagram | Pinterest | Twitter.

Links to other TNNA resources we mentioned:

  • You can learn more about membership types here. Most regular listeners will probably fall into the Affiliate member category, with the exception of indie dyers, spinners, and other yarnies (and yarn shop owners). For yarnies who sell directly to consumers, Retail membership is less expensive than Wholesale membership, but doesn't allow you to exhibit at the trade shows. There is also a Student membership option.
  • You can find a list of upcoming TNNA events, including trade shows and webinars, here.
  • Details about this summer's trade show, scheduled for mid-June, 2016, in Washington, D.C., are available here.

I also mentioned a previous episode that you may want to go back and listen to:

Some announcements

  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the page here. In addition to podcast episodes, I share links with information that is helpful for small business owners.
  • I'll be facilitating a roundtable at the Snap Conference for DIY and food bloggers and creators. If you'll be in Salt Lake City, Utah from April 14-16, 2016, I hope to see you there! The roundtable, Podcasting 101: Connect with Your Fans, Spread Your Message, and Build Your Brand Through Audio, will be repeated twice on Friday, April 15 from 1-2:30 p.m.
  • Beth convinced me that there is value in attending a TNNA trade show for one day, so I'll be at the summer trade show on June 11, 2016. Will I see you there?
  • To enter the giveaway for a year of domain.Me domain registration, share your audio feedback with me via email or by calling the hotline by April 30, 2016.

Share your feedback on this episode!

Are you considering TNNA membership, or are you already a member? Share your share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode61. You can also comment in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES061.mp3
Category:general -- posted at: 9:00am EDT

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