Creative Yarn Entrepreneur Show
Episode 52: How to Increase Your Blog Traffic for Your Yarn-Related Business

In this episode, I talk about increasing blog traffic in response to feedback from the listener survey and and email exchange with Lindsay Lewchuk from Knit Eco Chic.

I'm listening to episode 48 & am a bit bummed that she wouldn't get into particular dollar amounts.  I've got content on my site (content I'm proud of), but I have very little traffic...  I know I haven't done any SEO but am completely lost online with how to do it & what to do.  I want to budget for this, but have no idea.  Do you have any insights of which company I should be looking at and how much I need to budget for it?  Is it really as simple as the yoast plug-in (which makes absolutely no sense to me)?

Lindsay was previously a guest on Episode 12, where I interviewed the organizers of the Indie Design Gift-a-Long (you can see how 2015's Gift-a-Long is going here on Ravelry) and in Episode 26, where we talked about niche marketing and eco-conscious knitting. (She also shared a great tip in Episode 47: Best Advice for Yarn-Related Businesses.)

This post contains affiliate links.

Here are my suggestions for increasing your blog's traffic.

First, focus on strategy and measurement.

  • Clarify your blog's purpose in relationship to your entire business.
  • Begin tracking your blog's traffic. (I recommend using Google Analytics. My blog is a self-hosted website with InMotion Hosting and I use the Google Analytics by Yoast plugin.)
  • Analyze what you've tracked, and make changes as appropriate.

Some of the tactics I've used to increase my blog traffic in the past year include...

  • Establishing an editorial calendar.
  • Posting more frequently and focusing on specific types of posts based on my goals.
  • Adding subscription options, including an RSS feed subscription and a weekly email newsletter (with links to that week's blog posts) subscription.
  • Guest posting on other sites.
  • Participating in link parties. (See below for a list of link parties.)
  • Linking your blog posts to projects and stash on Ravelry, and sharing those projects and stash in groups.
  • Sharing old/archived posts on social media daily.
  • Changing social media schedule, frequency, and/or platforms based on analysis of blog traffic.
  • Submitting links to referral sites more regularly (especially the growing network of Prime Publishing sites).
  • Joining private blogging groups where you can share information with other bloggers.
  • Attending blogging conferences, reading blogging books, and/or taking online blogging courses to further develop skills.

Listen to the episode for more details.

If you're focused on improving your blog and increasing traffic, you may want to listen to these prior episodes:

Other resources mentioned in this episode:

Link parties that I participate in regularly:

Some announcements:

  • Happy Thanksgiving to U.S. listeners!
  • The Creative Yarn Entrepreneur is now on Facebook. Please stop by and like the new page here. In addition to podcast episodes, I share at least two links everyday with information that is helpful for small business owners.
  • Please take a moment to fill out the listener survey and share your feedback for upcoming episodes.

What are your thoughts about building blog traffic for your yarn-related business?

Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/episode52, in the Creative Yarn Entrepreneurs Facebook group, comment on the Creative Yarn Entrepreneur Facebook page, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES052.mp3
Category:general -- posted at: 11:47am EDT

Episode 51: Should I Be Using LinkedIn for My Yarn-Related Business?

In this episode, I answer a listener question from Caroline Ruzicka from Cherie in Wonderland about using LinkedIn for a yarn-related business.

Caroline asks,

What about LinkedIn? I didn’t see anything on your podcast about it, so I believe you didn’t cover it yet. I use LinkedIn a lot in my main job environment (which is not related to yarn) but honestly I’m not sure this is really working in the yarn industry or for networking in this creative environment yet. I had a quick look today and it seems to me that most of  the groups are closed and rather small.

I actually do use LinkedIn for my yarn-related business, and unless there's a compelling reason not to use it (e.g., you work in another industry full time, and adding it to your profile may harm you professionally in that industry), you may want to use it, too.

A few things to keep in mind about LinkedIn:

  • It's a professional networking site, so language tends to be more formal.
  • You will probably find it more useful as a site for professional networking, professional development, or finding business-to-business prospects, and less useful as a way to connect with consumers.
  • It's alright to talk about yourself in third person or in first preson in your profile.
  • Most yarn-related business owners won't need to share update on LinkedIn as frequently as on other social networks.

Some of the ways yarn-related business owners might want to use LinkedIn are by:

  • Joining groups on writing, self-publishing, social media, marketing, or other topics that may support the development of their businesses.
  • Writing long-form posts that may help to build a portfolio for freelance writing or coaching. (You can find instructions for share these posts on LinkedIn here.)
  • Searching for contacts at specific companies.
  • Building a professional network.

You can listen to the episode for more tips for using LinkedIn for your yarn-related business.

How are you using LinkedIn for your yarn-related business?

Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/LinkedIn, in the Creative Yarn Entrepreneurs Facebook group, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. I'm also on LinkedIn as Marie Segares.

You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES051.mp3
Category:general -- posted at: 5:19pm EDT

Episode 50: Do I Need to Formalize My Yarn-Related Business?

In this episode, I answer a common listener question: Do I need to formalize my yarn-related business? There are legal, tax, and mindset reasons for formalizing your business.

But first, let me mention that I'm neither a lawyer nor an accountant. You may want to consult one if plan to formalize your business.

So, why might you choose to formalize my yarn-related business?

  • You may find it easier to get a business bank account, buy products wholesale, and protect your personal assets in the event of legal action.
  • You may find that you are more accountable to your business once you formalize it.
  • Your customers and family may respond more positively to the formality of an established business entity.

Here are some resources mentioned in the episode:

You can listen to the episode for more details about the advantages of formalizing your business and common business entity types for yarn-related businesses in the United States.

Did you formalize your business? If you did, what business entity did you choose? If not, why not?

Share your comments in the show notes for this episode at http://creativeyarnentrepreneur.com/entity, in the Creative Yarn Entrepreneurs Facebook group,Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973.

You can subscribe to the Creative Yarn Entrepreneur Show on on iTunes or Stitcher. Please leave an honest review on iTunes or Stitcher and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.

Direct download: CYES050.mp3
Category:general -- posted at: 9:13am EDT

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