Creative Yarn Entrepreneur Show
Episode 33: 7 Steps for Pitching Your Ideas for Workshops, Presentations, and Panel Sessions to Conferences and Events - The Creative Yarn Entrepreneur Show You can subscribe to the Creative Yarn Entrepreneur Show on iTunes or Stitcher! And, of course, you can listen to today’s episode from within the post. This Week’s Episode Today’s topic was suggested by last week’s guest, Sedie Maruska. I’m going to share a 7 step process for pitching your ideas to conferences and events. This process is what I […]
Direct download: CYES033.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 10:11pm EDT

Episode 32: Journey to 100k Monthly Blog Visitors and More with Sedie Maruska - The Creative Yarn Entrepreneur Show In this episode, I shared an interview with Sedruola "Sedie" Maruska from Yarn Obsession. Sedie is a crochet designer, blogger, and crochet business consultant. I wanted to talk with her about her public journey to 100,000 monthly unique visitors to her blog. We also chatted about pricing, empowering women business owners, prioritizing different elements of your business, and more. You can find more details in the show notes at http://creativeyarnentrepreneur.com/32. About Sedruola "Sedie" Maruska Sedie started Yarn Obsession as a hobby and eventually started selling her finished crochet items as a maker. Later, she started designing but noticed she was getting a lot of questions from other makers and crochet business owners, so she started offering crochet business advice and coaching services. Sedie continues designing to keep current in the industry so her consulting services are always up-to-date. Because pattern design isn't her core business, she uses an unusual pricing tactic. Yarn Obsession is Sedie's full-time business, but she does have a part-time job. You can find Sedie online at Yarn Obsession, as well as on Facebook, Instagram, Twitter, and YouTube. About the Interview I invited Sedie on the show to talk her plan to increase traffic to 100,000 visitors per month to her website. (You can find links to the posts about her goals at http://creativeyarnentrepreneur.com/32.) Sedie was inspired by blogger Neil Patel's post, Why Transparency Is The New Marketing, to share this journey publicly. It also helps her to stay accountable for moving towards her goal. We also talked about empowering women to find their voice and confidence so they can be successful in their businesses, dealing with negativity online, distributing your time between different income streams in your business, and pricing. Sedie also shared some tips for getting started with video for your yarn-related business. Updates I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through this link. If you are listening as this episode is released on Monday, April 13, 2015, I’d love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business later today. You can check out the teaser and RSVP to get a reminder before the show starts at http://nofrillssmallbusiness.com/3. I will be in Las Vegas for New Media Expo from April 13-16, 2015, and we’ll be talking about getting the most value out of your next business conference or networking event. What is the most important action you are taking this week to move your business ahead? Leave a comment at http://creativeyarnentrepreneur.com/32, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions. You can find the sign up form at https://madmimi.com/signups/116491/join.
Direct download: CYES032.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:00am EDT

Bonus Episode: Managing Your Business While Being a Mom with Lane Kennedy - The Creative Yarn Entrepreneur Show I'm sharing an interview with serial entrepreneur Lane Kennedy today as a bonus episode. Although Lane isn't involved in the yarn industry, she has a lot to share about managing your business while being a mom. Since I'm not a mom, I thought her perspective would be helpful for listeners who are! I also thought this episode would pair nicely with my interview with Amy Ramnarine earlier this week about how she planned out her maternity leave. You can find complete show notes for today's episode, including links and pictures, at http://creativeyarnentrepreneur.com/lane. About Lane Kennedy Lane is a serial entrepreneur who is also a coach and a podcaster. Her message is all about empowering women and living a straightforward life. You can find Lane online on her website, on Facebook (on both the Lane Kennedy Levy page and the Straightforward Life group), and on Twitter. She also hosts the Lane Kennedy Talks Life & the Entrepreneur Experience podcast. About the Interview Lane is the daughter of an entrepreneur and has had an interesting series of careers and businesses that have brought her around the world. Later in life, she unexpectedly became pregnant while in the middle of launching a business. In this interview, we talked about the changes she made to her life to manage both her entrepreneurial endeavors and her family life. Lane took 18 months off after her son was born and then slowly returned to her career. She shared several suggestions for moms who want to making the most out of their working time. Find support. Lane started with 15 hours of child care weekly from someone she trusted as she transitioned back into running a business. Connect with other mompreneurs. Lane organized a local group of mom entrepreneurs for nearly 5 years. The group met monthly with a focus on networking and business development. Although the members were moms, the group focused on entrepreneurial topics rather than family life. Optimize your schedule and prioritize your time. Lane uses a shared calendar to chart out her week and separates family, personal, and business time. She also schedules tasks based on her natural rhythms so she can be more productive. Don't forget to take time for yourself. Lane recommends taking a vacation alone at least once a year. Updates Next week, I'll be sharing an interview with Sedie Maruska from Yarn Obsession. I was a guest on Marly Bird's Yarn Thing on March 19, 2015. Marly and I talked about how I got started and the business of crochet and knitting. We also chatted about the debate over offering free patterns and more! You can listen to the episode on BlogTalkRadio or iTunes. I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link in today's show notes. What has worked for you in combining being a mom with being a small business owner? Leave a comment at http://creativeyarnentrepreneur.com/lane, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. (You can call me for free through the Contact page.) If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYESBLK.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 6:00am EDT

Episode 31: Preparing for an Absence from Your Business, Collaboration, Blog Monetization, and More with Amy Ramnarine - The Creative Yarn Entrepreneur Show Episode 31: Preparing for an Absence from Your Business, Collaboration, Blog Monetization, and More with Amy Ramnarine In this episode, I shared an interview with Amy Ramnarine from The Stitchin' Mommy. Amy is a crochet designer and DIY blogger, and a fellow New Yorker. We met up at Martha's Country Bakery in Forest Hills, Queens back in March. (By the way, Amy recommends the Strawberry Shortcake which is made with real strawberries.) I wanted to talk with her about her plans for maternity leave. We also chatted about collaborations that expand your business, blog monetization, customer service, and more. About Amy Ramnarine Amy is a full-time crochet and DIY blogger. Her background is in finance, but she worked as a pre-school teacher before her first daughter was born. As a stay-at-home mom, she launched The Stitchin' Mommy as a maker. She later became a designer and expanded her blog beyond crochet to include additional DIY topics and tutorials. Find more links in the show notes for today's episode at http://creativeyarnentrepreneur.com/31. About the Interview I invited Amy on the show to talk about how she's planning for maternity leave. While you may not be planning a pregnancy in the near future, Amy shared a lot of information that can help any yarn-related business owner who anticipates a break from the business. Plan ahead. Amy started planning her leave about 4 months before she was planned to take off time. During the planning period, she increased her workload to meet her goals for her absence. Create a content calendar. Amy created a calendar for about 3 months of blog posts with her typical release frequency to include the types of content that she has seen success with in the past, such as free patterns, book reviews, pattern roundups, and more. Connect with other small businesses. Amy reached out to her network of bloggers and designers and asked for guest posts and designer spotlights to supplement her own original content. Find and train support. Although Amy hasn't used a virtual assistant before, she started to train one who can maintain some of the social media accounts of her business while she is on maternity leave. We also talked about collaboration. Amy's inspiration has been Chef Carla Hall, who often says "There's power in the yes." This philosophy has helped Amy to expand her business by reaching out for opportunities and collaborations. One example is the Tuesday Pin-spiration Link Party she co-hosts with Rhondda from Oombawka Design. (We even teased Rhondda a bit about her fear of Skype.) Amy talked about how she grew her blog with collaborations, posting frequency, customer service, and by submitting content to free pattern directories like AllFreeCrochet and Crochet at Play. We discussed the different ways Amy monetizes her blog and the support she gets from RFE Hosting. Amy also talked about her approach to customer service. Updates I took a mini hiatus from the Creative Yarn Entrepreneur Show last week to wrap up my 31 Days to Pod Launch challenge. I will be sharing what I learned in a future episode, but until then, I'd appreciate it if you would visit my new channel on YouTube and subscribe. I'll be sharing a bonus episode on Saturday to make up for my absence: an interview with lifestyle coach and mompreneur, Lane Kennedy. Next week, I'll be sharing an interview with Sedie Maruska from Yarn Obsession. I was a guest on Marly Bird's Yarn Thing on March 19, 2015. Marly and I talked about how I got started and the business of crochet and knitting. We also chatted about the debate over offering free patterns and more! I will be presenting at the BlogHer ’15 Conference in New York City along with my friend and fellow solopreneur, Carlota Zimmerman from the Creativity Yenta (who was a guest on Episode 16 and Episode 22). We will be part of a workshop on Friday, July 17, 2015 called Social Media Bootcamp: Lightning Lessons in the Latest: LinkedIn, Google+ Hangouts On Air, and Twitter. If your blog is a major part of your business income (or, you’d like it to be), I hope to see you there! If you haven’t already registered, you can take advantage of our friends and family discount for 30% off the Blogger Rate by registering through the link in the show notes. If you are available next Monday, April 13, 2015, I'd love it if you could join my live Google+ Hangout with Carlota as No Frills Small Business. You can check out the teaser and RSVP to get a reminder before the show starts. I will be in Las Vegas for New Media Expo from April 13-16, 2015, we'll be talking about getting the most value out of your next business conference or networking event. I also thanked Beaderjojo (also known as Goddess Crochet) and "Someone Insignificant" for their wonderful 5 star reviews on iTunes in March. I always appreciate reviews, (even if they aren't 5 star reviews - which are awesome, by the way) as well as suggestions for future show topics! I shared some suggestions that I've already received for future episodes. Do you have other episode topic ideas to share? Have you taken a planned leave of absence from your business? What worked best for you? Leave a comment at http://creativeyarnentrepreneur.com/31, Tweet me at @cyeshow, add me to your G+ circle and send me a note, or leave a message at 646-713-8973. If you enjoyed the show You can now subscribe to the Creative Yarn Entrepreneur Show on iTunes, Stitcher, or TuneIn. Please leave an honest review on iTunes (or Stitcher) and join the mailing list. I’ll let people on the list know in advance about special guests and topics so you can share your questions.
Direct download: CYES031.mp3
Category:Creative Yarn Entrepreneur Show -- posted at: 3:27pm EDT

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