Dec 16, 2015
If setting up (or enhancing) an email list for your business is on your list of New Year’s Resolutions, listen to this episode.
In this episode, I talk about why you should start an email list, how to get started, the different approaches you can take to an email list, and how to grow your subscriber base.
Here are just a few reasons why having an email list by benefit your business.
The most important thing is to get started, not to develop the most masterful email strategy that ever existed. You can always improve and update over time.
I recommend starting with MadMimi or MailChimp, both of which have permanently free accounts for small subscriber lists. Both offer affordable plans for people with smaller lists, as well, so you can grow your list before spending a lot of time researching different companies and features. MadMimi is a bit easier (more "low tech") to use, while MailChimp offers more features in its free plan.
There are several simple options to consider for your email list.
Listen to the episode for more details about each approach.
Once you understand your approach, you can start recruiting subscribers. Consider letting potential subscribers know more about your approach wherever they can opt-in to subscribe.
Here are some other ways to grow your email list.
If you enjoyed this episode
The Creative Yarn Entrepreneur Show is no longer broadcasting. Episodes are available as a service to the yarn community. This episode originally aired in December, 2015. Be aware that content may be outdated.
If you'd like to chat with other yarn-related business owners, join the Creative Yarn Entrepreneurs Facebook group. Support Marie's work by buying one of her books, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students (Amazon | Gumroad) or Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns (Amazon | Gumroad).