Jul 21, 2015
If you missed the live Google+ Hangout on Air for getting the most out of Ravelry for your yarn-related business, or you want to watch or listen again, here is the updated post.
In this week’s episode, I shared seven tips for optimizing your use of Ravelry. The video (which you can watch here) includes screenshares and walkthroughs, and the audio podcast includes an additional summary.
7 Tips for getting the most out of Ravelry for your yarn-related business:
- Optimize your profile to include information about your business, a link to your blog or website, and relevant social profiles. (Bonus tip: Always check your links to make sure they work.)
- Link to your yarns and/or designs. If you are a designer or yarnie, be sure to connect your yarns and patterns to your Ravelry profile. Optimize your designer page or yarn company page to be visible to non-Ravelry members.
- Document your projects and optimize your project pages to feature any collaborators, such as other yarn companies or designers.
- Connect blog posts to projects and stash and you can share your projects with relevant groups to increase the possibility you will be found by new customers.
- Save searches so you can keep track of trends, competitors, and other information.
- Use bundles to make it easier for customers to search your work.
- Consider Ravelry advertising as part of your marketing plan.
I also answered questions from Anita Bose Natarajan about how to get more exposure for new patterns.
If you enjoyed this episode
The Creative Yarn Entrepreneur Show is no longer broadcasting. Episodes are available as a service to the yarn community. This episode originally aired in July, 2015. Be aware that content may be outdated.
If you'd like to chat with other yarn-related business owners, join the Creative Yarn Entrepreneurs Facebook group. Support Marie's work by buying one of her books, Make Money Teaching Crochet: Launch Your Business, Increase Your Side Income, Reach More Students (Amazon | Gumroad) or Design It, Promote It, Sell It: Online Marketing for Your Crochet and Knit Patterns (Amazon | Gumroad).